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Our New Brand Identity:
From "Art for Offices" to "Inspiring People"
As International Art Consultants approached its thirtieth anniversary, we instigated a fundamental review of our brand identity. The objective was to evolve an identity that would best support our current range of services as and provide an aspirational platform for business development going forward.
Working with Manifest we reviewed our service offering across all our target markets, combined with a series of workshops with all our team to consider a new brand and strapline that reflected both what we do and what what we feel about what we do.
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We realized we come to work in the morning not simply to provide art for offices, but because we love and respect art's ability to transform both places and people, in the workplace and in the public realm. We find art inspiring and our mission is to bring that inspiration to our client's projects and lives, and add real economic value in so doing.
We have also realized that most of what we do is about people. We want to make more of our Consultants as individuals, the unique talents of our Artists and the special needs of our Clients.
We think this realization is fundamental to what we do and have altered our brand and website accordingly. We hope that you appreciate this re-emphasis and hold us to it as you work with us over the next thirty years.
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